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There are various different methods of affiliate marketing which uses one website to send traffic to another.  Reward sites are probably the most common whereby users are “rewarded” with money (or other enticing gifts) when an offer is completed or a successful referral to the site has been engineered.   There are four main players involved:  the network; the customer; the merchant/retailer and the publisher.  This is how affiliate marketing began but since networking and the Internet has become more complex over the years, there are now super-affiliates, specialized vendors and affiliate management agencies.

Affiliate marketing use standard advertising techniques so you will invariably see an overlap between this method and other Internet marketing ploys such as SEO, marketing, paid for search engine marketing and e-mail marketing/display advertising.  Other less conventional techniques include the publication of reviews of products a partner is offering.