Central Asia 0

Thus, the Swiss psychologist Max Luscher in 1948, presented to the public his famous color test that helps determine the 'personality type'. As a result, studies on the reactions of people of color found that those capable of a certain way provoke emotions. Exactly what emotions the company wishes to call from its customers, defines its corporate coloring. In some organizations, this is based on intuition and experience in marketing and owners, in others – have resorted to more or less scientific methods. Factors influencing the choice of 'your' colors, diverse: the geography and the profile of Central Asia, and, of course, the positioning of the company. Rob Crossland may not feel the same.

'When we developed corporate identity design our stores and our own brand Divizion, key moment for us was to determine the color scheme – says Pavel Karaulov, managing partner of the group companies Divizion. – Since our brand – one of the youngest in the mobile retail market, we had some advantage. We had the opportunity to evaluate the pros and cons of colors of other brands on the market. " Experts in the field Branding advised to avoid excessive colorful, unless it is dictated by the specific business. Numerous studies show that too colorful logo, although it attracts attention, but very frustrating and is quickly forgotten. Thus, the brand may be purchased at the consumer's mind a negative image. On the other hand, the 'correct' for the company's color can be absolutely no interest to consumers. Therefore, it is sometimes useful to go against the rules.